The History

Around the world, there are countless celebrations honoring the change in seasons, but few are as colorful, rich with symbols, or ancient as the traditional ceremonies marking the Persian New Year, or Nowruz, on the first day of Spring.

Around the world, there are countless celebrations honoring the change in seasons, but few are as colorful, rich with symbols, or ancient as the traditional ceremonies marking the Persian New Year, or Nowruz, on the first day of Spring.

In the Persian culture, Nowruz is all about hope. The start of Spring, and the thawing of Winter, represents rebirth, renewal, and looking forward. It is a time to reconnect with loved ones, gather together, and celebrate!

The wide variety of Nowruz traditions reflect the richness and diversity of Persian culture in the United States, which includes the people of many nations and ethnic backgrounds that were once part of the greater Persian Empire for thousands of years.

For Persians across the globe, Nowruz is a way to keep an ancient cultural heritage and deep roots alive for generations.

Since 2004, welcoming the New Year in the New York area has culminated in a festive display marching down Madison Avenue. Thanks to the vision and tenacity of a small group of founding Iranian-American community members, the Persian Parade Foundation has blossomed into a fixture of the Spring season in New York. The Parade is an inclusive platform to not only share and celebrate our deep culture with all New Yorkers, but to pass the Persian identity and cultural pride on to the next generation